Aquanostra Product Innovation
Building a disruptive seafood online brand.
Aquanostra was on the brink of launching its brand and online platform designed for seamless seafood orders and delivery to restaurants.
However, the onset of COVID-19 forced an immediate strategic pivot as traditional B2B channels were disrupted.
The Aquanostra Leadership faced specific issues:
Restaurants closed, traditional B2B channels collapsed.
Consumers confined, urgent pivot to B2C.
Operational inefficiencies hindered seamless order processing.
Unclear platform features delayed implementation.
Solution
Through a series of focused sessions with key stakeholders, our collaborative workshops became the backbone of the project.
Reframe the challenge
- Shifting from a solely B2B model to a dynamic, B2C-first approach.
Shape platform features
- Prioritise essential features for a multi-channel platform, ensuring long-term business scalability.
Design the 24h process
- Develop and validate an order and delivery process, ensuring operational efficiency
Local research
Reframe the challenge
Shape platforms features
Design the 24h process
From a intense series of Design Sprints we were able to create so much 
Rapid B2C Adoption
Client registrations in the B2C channel exceeded expectations, with over 1,000 new users in just 6 months.
Conversion rate
Achieved a conversion rate higher than 1.2%, outperforming the national benchmark for Portugal.
Rapid revenue growth
In just the first year, monthly sales surged from €500 to over €10,000, validating our strategic market approach.
Top 3 Findings
Dual Channel Synergy: Leveraging a B2C strategy during the pandemic not only met immediate consumer needs but also served as a catalyst for future B2B growth.
Workshop-Driven Innovation: Collaborative workshops were critical in refining the offer, ensuring that both the platform’s features and operational processes were aligned with market realities.
Resilient Branding: Establishing a strong, adaptable brand enabled Aquanostra to stay relevant and competitive despite unprecedented market disruptions.
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